NBA Roundtable

Nets Selling Player Appearances

In General NBA on October 20, 2009 at 11:54 am

ESPN reports

For $25,000, you can watch the New Jersey Nets from courtside — and have a player stop by your son’s birthday party.In a tough economy, it’s the Nets’ latest marketing effort to sell its pricey courtside seats. It’s called ‘Your Ticket to a Player.’

For $25,000, the Nets are offering four courtside tickets for 10 games, parking, access to a private lounge at the Izod Center with free food and beverages and something more — a one-hour appearance by a Nets player of your choice at your home, office, school or party.

“It will be interesting to have an NBA player come to your birthday party or come to your Bar Mitzvah or even just coming to your house for dinner for an hour when your friends are over,” Nets chief executive Brett Yormark said. “That’s a terrific thing and it’s tough to put a price tag on it.”

More

Yormark said the idea for the courtside plan developed because he had an inventory of courtside seats that he wanted to sell and he frequently gets calls from season-ticket holders and fans about having a player attend an event.

Players will not be compensated for the one-hour visits, the Nets said.

The Nets hope to sell 20 plans, which would raise $500,000.

Yormark said teams have to find different ways to sell tickets in a recession. He believes the Nets are the first NBA team to package tickets sales with a player appearance.

“I tell people if you are doing business the same way you did a year ago, you have to stop it because that’s not the world we live in today,” Yormark said. “A lot of people say it, but it’s really true in the world we live in today. You have to do things differently. Things have to be more special and different than before and that’s our goal.”

Yormark is the racing car guy right? NASCAR.

The marketing genius who pushed that sport’s profits into overdrive? I think that’s the guy.

Anyway …

I hate things like this (the over-commercialization of the NBA). Just play the damn sport.

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  1. I like this idea!

    That’s something that could get people to buy a ticket package they wouldn’t otherwise consider.

    Could be a great Corporate promo – Buy a package of tickets for the Company, have CB4 (okay MLSE would never do this) show up at your next directors/managers meeting. Toronto has empty boxes this season!

    Teams that don’t sell tickets eventually end up leaving town.

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